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Applications Open November 6th, 2024
Your Career in the Live Music Industry Starts Here
About The Program
The SoLa Foundation has partnered with Live Nation Entertainment to train a new generation of Black and brown industry professionals from South LA. The Live Nation Next Gen Program recruits 20 participants annually (Ages 16-21) to explore various career pathways in the live music industry through a 6-month series that includes volunteer guest speaker engagements, mentorship from Live Nation staff, immersive field trips, and hands-on training. For their final project, participants also collaborate to produce their own culminating community event which is hosted at The SoLa Beehive at the end of the program!
Past Cohorts
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